Rethinking Luxury: A Return to Roots

Luxury is increasingly becoming confused with the names that proclaim it. Over time, the brand has become the shorthand, eclipsing the substance of materials, the mastery of craft, and the dignity of how a garment is made. Yet no label, however storied, can conjure true luxury by mere emblazoning. Luxury is not in the logo but in the touch of the fabric, the patience of the hand that shaped it, and the care with which it is brought into being.

It is not luxurious to fill landfills with garments designed for obsolescence. It is not luxurious to press down the price of labor until the maker cannot live with dignity. True luxury cannot be built on waste or exploitation. To rethink luxury is to return to its roots, where material, craft, and conscience are inseparable. It asks us to choose with intention, and in choosing, to live more thoughtfully in the world we inhabit.